Goals
Expand Sales
Increase the brand's sales by redesigning its website and giving it a relevant look.
User Friendly
Improve the user experience to be more clear, conventional and user-friendly.
Trustworthy Website
Build a strong foundation for the website, ensuring transparency and reliability.
Challenges
Disorganized purchase process
- No pictures
- No categories
- No shopping cart
- Costumer details before choosing the products
Nonfunctional user experience
- Button ineffectiveness
- Unorganized Wireframes
- Disorganized and chaotic user flow
Problematic visual language
- Excessive use of color pallete
- Irregular usage of capital letter
- Incorrect usage of font weight
- Use of multiple fonts
Solutions
Fixed visual language
- Attractive color pallet
- Clear text
- Typography Consistency
Organized purchase process
- Product pictures
- Products categories
- Filter option
- Division between the gallery, shopping cart and payment sections
User experience
- Effective buttons
- Organized information
- Organized and consistent Wireframes
- Easy user flow
Empathize
Persona
Alice
-
43 years old,
Merried +2 - Oregon, Pennsylvania
About
Alice is a mother of 2 beloved kids, aged 12 and 8.
She doesn’t order online frequently, but she wants her kids to drink healthy beverages with zero added sugar.
Wants
An organic juice concentrate manufacturer with a user-friendly website that allows easy ordering of multiple bottles at once. Each juice is accompanied by social proof and reviews.
Frustrations
The juice brands her kids enjoy have websites that are nearly impossible for her to navigate. Finding anything is a challenge, and the site doesn’t function properly on her phone.
George
- 24 years old, Single
- Berlin, Germany
About
George enjoys fruits and juices, but he prioritizes maintaining a healthy routine and avoiding excessive sugar intake, so the fact that a juice is organic is crucial to him.
Wants
A reliable organic concentrated juice brand that can depend on, allowing him to easily order large quantities without too much hassle.
Frustrations
Most of the brands he knows add lots of chemical additives to their juice concentrate, which makes them not a viable option for him. Many of these websites are outdated and not user-friendly.
Competitors analysis
In order to understand the market and identify potential gaps and opportunities. This process also provided valuable inspiration for the next steps in designing the platform.
Concept development
User flow
Information architecture
Design
Wireframes
Typography
Design system
Iconography
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#ADADAD
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Color pallete
Logo design
Old logo
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Visual Element
Old penny icon with no relation to the juice field. -
Font
Serious with harsh shadow, capital letters looking too aggressive.
-
Colors
Red looks negative and doesn't transmits the spirit of the brand.
New logo
-
Visual Element
No needed, logo based on font and colors which give the desired effect.
-
Font
2 fonts: The main font is cheerful with a little bit of 3d effect. The Slogan font is hand written by a child which makes the direct connection to the brand audience.
-
Colors
The selected shade of yellow represents one of our freshly minted brand colors, evoking a sense of joy and nostalgia, perfectly aligned with our intention.
UI screens
Prototypes
- Please press the icon "expand" for a better experience.
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