What do we want to achieve?
Optimizing trip planning: A journey from frustration to satisfaction
Previously, planing a travel itinerary was a long process, spanning over a week. It involved searching for destinations, sorting recommendations, and managing multiple apps. Despite the time invested, outcomes often fell short, leaving many dissatisfied.
The challenges
- The inconvenience of using multiple apps for trip planning.
- The lengthy process involved in planning a trip.
- The lack of information on top attractions to visit.
- Determining the ideal destination according to preferences.
The solutions
- Our app combines multiple functions into one.
- Within minutes, you will have a personalized trip plan tailored to your preferences.
- Stay updated on global events with our real-time display feature.
- Each attraction comes with a detailed guide-like description and essential information.
Research
Survey reports
Refining app features: Observations from survey
The user research process commenced with a comprehensive 25 question survey, accumulating responses from 72 individuals.
96%
Travel with family and friends
95%
Have a budget when treveling
79%
Uses between 2 to 3 apps for trip plan
76%
Travels to visit recommended attractions
72%
Expand their visiting area while traveling
70%
Are interested in news of global events
46%
Travel very rare, once a year
User persona
From the survey data, three primary personas emerged, guiding our app’s development to better meet user needs.
Emily Johnson
- 22 years old
- Single
- Tutor and bartender
- Beer Sheva
- Student
Frustrations
- A student and part-time worker limits travel opportunities.
- Balancing studies, work, social life, and travel creates challenges.
- Desire to travel hindered by limited funds and time commitments.
Most used apps when traveling
"Embrace the journey, cherish the moments."
Emily balances studies with part-time work, traveling yearly with friends on a budget, and exploring independently. In her free time, she enjoys socializing and sports.
Goals
- Improve Time Management and Flexibility.
- Provide Affordable Travel Options.
- Streamline the Process of Booking and Planning.
- Encourage Balance and Wellbeing.
David Thompson
- 47 years old
- Married +4
- Lawyer
- Ramat hasharon
- CEO
Frustrations
- Limited time for planning family trips due to busy job.
- Difficulty coordinating family travel, especially for business trips.
- Financial challenges and balancing work, family, and travel obligations.
Most used apps when traveling
"Memories are life's true treasures."
Despite his busy life, he loves exploring new places and making memories with his family. David believes in cherishing moments and family time above all else.
Goals
- Simplify Family Trip Planning.
- Coordinate Family Travel with Business Obligations.
- Balance Work, Family, and Travel Commitments.
Competitors analysis
In the competitive world of travel apps, we’ve identified several key competitors. We’ve analyzed their main features to create a comparison table.
Concept development
User flows
Information architecture
The flow of screens within the app, illustrating how users navigate through the various features and functionalities
Design
Wireframes
Our wireframes show how our app will look and function, helping us plan its design step by step.
Visual design
Design system
Includes our logo, typography, color palette, iconography and buttons.
Typography
Logo
Color palette
Rovin
#E85244
Sky
#F46759
Rovin
#FDE5E3
Sky
#44DAE8
Sky 100
#DAF8FA
Snow
#FFFFFF
Cloud
#F4F4F4
Night 100
#C0C0C0
Night 200
#838383
Night 300
#3D3D3D
Night 400
#1E232C
Night
#0C0C0C
Blood
#FF1E1E
Iconography
User testing
User testing
We conducted user testing with a group of 9 individuals, inviting them to try our app and provide feedback on areas for improvement. Based on the majority experience and needs identified during testing, we have implemented the following functions.
Problem: Users seeking to check global events on particular dates, rather than within the default three-month timeframe we offer in the homepage.
Solution: On the homepage, implement a calendar feature allowing users to select their preferred dates, thereby receiving updates on significant global events occurring within that timeframe of his choice.
Problem: Users may find it challenging to follow along with audio explanations of attractions without visual indicator.
Solution: We implemented a feature that highlights the word being spoken at any given moment during the audio explanation, we aim to improve comprehension and engagement to the user.
Problem: Users face inefficiencies when selecting favorite items for their trip plans, having to choose each one individually.
Solution: Introducing a feature that allows users to instantly select all their favorites with a single tap.
Problem: When seeing the chosen hotel on the map, the user had to go back to the page before in order to change the hotel to see on the map.
Solution: We implemented a carousel of all the hotels listed on the map in order to see all the options on the map without the need to navigate back and forth.
Visual usability testing
We conducted visual usability testing with a group of 9 participants to ensure that the visual elements and text of our interface are clear and intuitive for the majority of users.
Before: The icon that symbolizes the option to change the activity if the user is not satisfied with it wasn’t clear enough.
After: Therefore, we replaced it with one that is more familiar and conventional for its intended function.
Before: The instructions for using the AI feature (chat with Rovin) were unclear to users.
After: We clarify the functionality of Rovin (the AI chat) through the title and making it friendly in the
Prototype
- Please press the icon "expand" for a better experience.
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